AI & VISUAL CONTENT
Where creativity meets technology
At ZOEY, we combine traditional fashion photography with new digital possibilities. Artificial intelligence (AI) is part of our creative process, helping us present our collections in new and inspiring ways.
We use both AI-generated content and traditional photography from professional photoshoots with real models. This means that throughout our website and marketing, you may encounter a combination of different types of imagery.
How we create our images
It all starts with the real product
Our AI-generated product images, model photography and campaign visuals are based on photographs of actual ZOEY garments.
We photograph our products before using AI technology to create different visual presentations – from clean product images and packshots to model imagery and creative campaigns.
Our aim is always to represent the design, colours, fabrics, proportions and details of our garments as accurately as possible.
Digital models and traditional photoshoots
We use digitally created AI models that are not intended to represent specific real individuals. By working with a consistent selection of digital models, we can create a cohesive visual identity across our collections.
At the same time, we continue to collaborate with professional photographers, models and creative partners on traditional photoshoots.
Campaigns and creative storytelling
AI allows us to explore new creative ideas, settings and visual stories.
Some of our campaign images and videos are therefore created entirely or partially using AI. Models, environments and situations may be digitally generated and do not necessarily represent real people, places or events.
AI in our product descriptions
We also use AI as a tool to help create, refine and optimise our product descriptions.
These descriptions are based on information about our actual products, including their design, materials and features.
Our goal is always to provide relevant and accurate information to help you make informed purchasing decisions.
Real products. New possibilities.
Regardless of how our images are created, the garments we sell are real ZOEY designs.
AI is used to present our collections – not to change the products you purchase.
We strive to ensure that our imagery represents our products as accurately and realistically as possible. However, minor visual differences between images and physical products may occur, and colours may vary depending on lighting and screen settings.
We therefore recommend referring to the product descriptions, fabric compositions and size guides for additional information.
Transparency and responsible use
We believe that new technology and transparency should go hand in hand.
That is why we are open about our use of AI while remaining committed to creativity, product quality and a trustworthy shopping experience.
We monitor developments in Danish and European legislation and work to ensure that our use of AI and related disclosures reflect applicable requirements.
Relevant legislation includes:
- EU Artificial Intelligence Act (Regulation (EU) 2024/1689), including Article 50 on transparency obligations for AI-generated and manipulated content.
- The Danish Marketing Practices Act, including Sections 5 and 6 concerning misleading commercial practices and omissions.
- EU Directive 2005/29/EC on unfair business-to-consumer commercial practices.
We regularly review and update our information as AI technology and applicable legislation continue to evolve.
If you have any questions about our use of AI or a particular product, you are always welcome to contact us.